Blog
How Apogee Created An Irresistible Offer That Changed Video Games
pogee Software revolutionized how video games were sold in the late ‘80s. And it all started with an irresistible offer. By giving away games to sell games a Texas solopreneur created a multi-million-dollar business all without advertising. In this...
Protect The NHS – The Great Offer Saving Lives?
We’re in a global pandemic and public health communications are struggling to get through to people. Part of the problem, as I see it, is how governments and institutions are communicating about COVID-19. In many countries, people are just not being properly motivated...
The Xiaomi Trap: How Not Having A Great Offer Kills Growth
his case study explores how Xiaomi, the world’s 4th largest smartphone brand, grew their business without having a great offer and why its growth is suffering as a result. By levering a lean business model and providing massive value, Xiaomi became...
Smash Ultimate: The Great Offer Boosting Nintendo’s Switch Sales Funnel
his is a case study of how Nintendo turned the great offer of it's fighting game Super Smash Bros. Ultimate (Smash Ultimate) into an amazing up- and cross-selling opportunity across its Switch console sales funnel. Through providing massive value...
Tech Tip #1 (Video): Keep Your Site Safe With This Plugin
n this Tech Tip Tuesday, I’m sharing my favorite plugin that will keep your WordPress website safe from hackers and malware. If you’re a startup, digital marketer, or funnel builder and you use WordPress watch it now! https://youtu.be/cqQdyZqRSTc...
Big Tech Is Competing For SEO Traffic With You
enerating traffic through SEO for your content is the “holy grail” of digital marketing. At least that’s what you’d think if you listen to most SEO specialists. I love SEO, it’s a great free way to generate additional traffic in the long-term. At...