Blog
Marketing Warfare by Al Ries & Jack Trout Review
oday I’m reviewing Al Ries and Jack Trout’s bestseller, Marketing Warfare. Which is one of the most practical books for funnel builders you’ve never heard about. I happened to stumble across it in the bargain bin of a local bookshop and picked it...
Polarization: Using Trump’s Favorite Tactic To Boost Your Funnel
’m reading Robert Greene’s 33 Strategies Of War right now and it’s choke full of great advice for marketers. So I’ve decided to write a series that look at each principle and share some ideas on how to apply them to your sales funnel. Be warned,...
Funnel Hacking Is Broken, Here’s How To Fix It
unnel hacking is not a magic bullet. Saying this isn’t going to make me any friends in the digital marketing world, but that’s OK. I get it, it’s a really sexy idea and Russel Brunson (who’s awesome) did a lot to make it popular. But that’s neither...